For Love or For Money?

When Valentine’s Day comes around, people automatically think of hearts and roses. Why is it important? I mean, does anyone really know this “holiday’s” origin?

“To be honest I don’t even know where the holiday comes from, and I bet most people don’t either,” said Kasey Avila, a student at COS.

There are many theories as to Valentines Days’ origin. Some historians say the day draws its roots from St. Valentine, a Roman priest who was persecuted for refusing to give up Christianity. He died on February 14, 269 A.D., the same day that had been devoted to “love lotteries”, when boys drew names of girls to honor Juno, a goddess, and couples were formed for the year. Legend also says that St. Valentine left a farewell note for the jailer’s daughter, who had become his friend, and signed it “From Your Valentine”.

Valentine’s Day, the day of love, has come a very long way from its intentional meaning. Many see it as a day of “love” where couples must show complete admiration and adoration by giving their significant other something special like jewelry, heart cut outs, or candy.

Many marketers are all too thrilled and ready to get a head start on providing society with their Valentine’s Day love products.

Right after Christmas, stores already have that familiar red and pink packaged candy ready to be purchased. Valentine’s Day is more of a commercial holiday: it is not about love and relationships, it’s about selling flowers, candy, and diamond jewelry.

Marketers use “Valentine’s Day” as a way to get people to buy their products. Is Valentine’s Day really important in a relationship? Or is it all about materialistic things and marketing? Valentine’s Day is a day where, if you are in a relationship, it seems as if one had better not forget to give a present to their sweetheart or else they’re going to be in the doghouse.

“I think society has definitely made it important. I wouldn’t dare forget to get something for my girlfriend on Valentine’s Day because I know I’d hear about it until next year.” said Avila.

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